Samuel Johnson — Multimedia Producer, Creative Strategist, SEO & Digital Growth

Founder storytelling and product campaign creative for injury recovery and pain relief.

Creative strategy and brand positioning for a product campaign built to clarify DeReader's offer, build awareness, and support lead generation.

A Canadian e-commerce mattress company behind brands including Juno, Logan & Cove, Douglas, and Octave.

Canada's Best Hybrid Mattress — a premium hybrid mattress brand under GoodMorning.com.

Creative strategy and campaign direction for flavour-led product launches.

Strategy and campaign direction for a premium wellness brand—clearer positioning and social-ready creative.

Strategy and campaign for a heritage supplements brand—quality and trust brought forward for digital.

Documentary storytelling and branded content for education.

Waitlist design, launch positioning, and web strategy.

Custom reporting dashboard built to unify YouTube and Google Ads performance in one view.